I build marks that survive being printed badly.
Eleven years of identity work, the last six of it freelance. I come in at the point where a company can describe what it does but cannot describe what it looks like, and I leave when the rules are written down and someone in-house can apply them without calling me.
Most of my work is for industrial and public-sector clients, which means the mark has to hold at 8mm on a van door and at four metres on a building. That constraint decides almost everything.
Committed for the next 7 weeks, then 24 hours a week are free.
Naming and identity together, for things that do not exist yet.
OPEN PROFILE →
Small studios and food producers, mostly. Print and screen together.
OPEN PROFILE →